6 Principles of Persuasion to Boost Conversions

Posted by on Oct 24, 2013 in Blog | 0 comments

The American psychologist Cialidini wrote in 1984 a book titled “Influence: The Psychology of Persuasion.” He presents in it 6 scientifically based seduction techniques from social psychology, reciprocity, scarcity, authority, consistency, sympathy and concensus. The 6 principles are now adapted to internet marketing, especially for the conversion.  This is important because conversions are all about beliefs. The next time a person...

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